MBA in Marketing
In this program, students will be taught the required business, marketing and advertising skills and knowledge to represent their organization in the most professional way.
Also, the program will prepare the students for real-life industrial competition and teach them how to analyze the business environment, locate opportunities and take advantage of them. This program is suitable for students who want to advance their career in the Marketing field.
The program duration is 2 years. Students will study selected modules specialized in Marketing. They will finish each module within a period of 4 weeks. Once they graduate, students will be awarded MBA in Marketing and in addition a level 7 UK diploma issued by ATHE.
|Study Mode:||Onsite – Full time|
|Location:||Horgen, Zurich - Switzerland|
|Entry Requirements:||Bachelor or equivalent
IELTS 6.0 or equivalent
|Medium of Teaching:||English|
|Exit Requirements:||Pass all courses and final thesis|
● Master degree from IBAS Switzerland.
● Level 7 UK Diploma.
● Students will get the best of British and Swiss experience in Marketing.
● Lecturers with excellent experience in the field of Marketing.
● The program combines theoretical knowledge with practical experience.
● Students have the choice to obtain a British Bachelor Degree.
● Students will experience real life cases during their internship.
There are ample career opportunities in today’s world for graduates who are specialized in Marketing:
Public Relation officer
And many more
Students will study selected modules specialized in Marketing as follows:
Total Class hours per program is 60 - 120 ECTS.
Each module equals to 6 ECTS.
Research project/On the job training is equal to 12 ECTS and 360 learning hours.
Notice: Modules can be conducted in either year one or two depending on the IBAS course plan.
Lecture plan is example
|First Year Modules||Second Year Modules|
|Strategic Planning||Strategic Marketing|
|Organizational Behaviour||International Marketing|
|Personal Development for Leadership & Strategic Management||Corporate Communication Strategies|
|Research for Strategic Development||Internship / Project Paper|
|Finance for Strategic Management|